Keep In Touch
A common question we get in career advising is, “What do I say when I reach out to someone that I’ve already made contact with? I feel like I don’t have anything new to say and I don’t want to bug them!” First, let’s consider the why. We keep in touch so that our contacts don’t forget about us. So that if an opportunity arises, whether it be fine art or design related, you may be considered.
Here’s a simple outline to use for any periodic outreach to your top prospects. First, give praise! Did your contact’s company release a new line of products that you like? Be specific with your praise, as that’s what makes it believable. Second, provide an update. Share a brief story relating to your recent work or possibly some new techniques or tools you’ve been learning to progress your professional skills. Include a couple images to enhance your message. Lastly, promote your goals. Remind your contact of your immediate goal whether it’s getting a job at their awesome studio or finding an exhibition opportunity for your latest artwork.
Pro tip: Artist postcards featuring an image of your work with a handwritten note are rare in this digital age. Consider selectively mailing these to contacts as a pleasant surprise that could enhance your rapport and general good will.