Use these resources to learn about industry pricing and pay rate standards.

Freelance Pricing Data

graphic artists guild logo
Graphic Artists Guild Pricing Handbook

The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines is the industry bible for design and illustration professionals. It provides up-to-date guidance, contract examples, and pricing guidelines.

Learn More


Coroflot Logo
Coroflot Design Pay Rates

Since 2001 Coroflot has collected and reported salary information from tens of thousands of design and creative professionals around the world. With hourly rate data, you can use this guide in your own pricing calculations.

Learn More


Strategies and Advice for Pricing

student working in the studio
A Guide To Setting Rates

This guide from 99U offers some concrete advice on how to approach pricing and setting a pay rate.

Learn More


hand illustrating a comic
Pricing Illustration Work

Written by Illustrator Neil Swaab, this guide provides a great overview of all the pricing aspects one should consider when licensing art for freelance contracts.

Learn More

photo of Jessica Hische
Pricing Scenarios From Jessica Hische

Notable Letterer, Illustrator, and Designer Jessica Hische offers advice on how she prices her services and also provides example scenarios. She provides both a free article with basic tips as well as a deep dive PDF with an in-depth breakdown of pricing available for purchase.

The Dark Art of Pricing - Article

The Dark Art of Pricing - PDF