Strategies and Advice for Pricing
Pricing Strategies
Business Coach and RISD alumna Erin Cantwell breaks down various pricing methods and offers advice, including sample pricing formulas.
A Guide To Setting Rates
This guide from 99U offers some concrete advice on how to approach pricing and setting a pay rate.
Pricing Illustration Work
Written by Illustrator Neil Swaab, this guide provides a great overview of all the pricing aspects one should consider when licensing art for freelance contracts.
Pricing Scenarios From Jessica Hische
Notable Letterer, Illustrator, and Designer Jessica Hische offers advice on how she prices her services and also provides example scenarios. She provides both a free article with basic tips as well as a deep dive PDF with an in-depth breakdown of pricing available for purchase.
The Dark Art of Pricing - Article
Freelance Pricing Data
Graphic Artists Guild Pricing Handbook
The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines is the industry bible for design and illustration professionals. It provides up-to-date guidance, contract examples, and pricing guidelines.
Coroflot Design Pay Rates
Since 2001 Coroflot has collected and reported salary information from tens of thousands of design and creative professionals around the world. With hourly rate data, you can use this guide in your own pricing calculations.