Use these resources to learn about industry pricing and pay rate standards.

Freelance Pricing Data

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Graphic Artists Guild Pricing Handbook

The Graphic Artists Guild Handbook: Pricing & Ethical Guidelines is the industry bible for design and illustration professionals. It provides up-to-date guidance, contract examples, and pricing guidelines.

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Coroflot Design Pay Rates

Since 2001 Coroflot has collected and reported salary information from tens of thousands of design and creative professionals around the world. With hourly rate data, you can use this guide in your own pricing calculations.

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Strategies and Advice for Pricing

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A Guide To Setting Rates

This guide from 99U offers some concrete advice on how to approach pricing and setting a pay rate.

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Pricing Illustration Work

Written by Illustrator Neil Swaab, this guide provides a great overview of all the pricing aspects one should consider when licensing art for freelance contracts.

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Pricing Scenarios From Jessica Hische

Notable Letterer, Illustrator, and Designer Jessica Hische offers advice on how she prices her services and also provides example scenarios. She provides both a free article with basic tips as well as a deep dive PDF with an in-depth breakdown of pricing available for purchase.

The Dark Art of Pricing - Article

The Dark Art of Pricing - PDF